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COSSETTE ADVERTISING
CAMPAIGN
CLIENT: Cossette
MANDATE: Develop concept to motivate young talents to apply for a role at Cossette
TARGET: Gen Z
According to mandate, we should create a campaign to encourage young talents work for Cossette . Therefor, I create a campaign based on '' I WANT YOU'' which was the best campaign in its time. However, thinking about Cossette's principles and gen Z , I update it as ''WE WANT YOU''. In addition, instead of using someone else face, I used Mr. Cosette's face to make it more friendly. finalize this project using pop art colors to make it more attractive.




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